CHICAGO – December 22, 2025 – Sprout Social (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, has been named as a Leader in the 2025-26 IDC MarketScape on Worldwide Influencer Marketing Platforms for Large Enterprises*.

Sprout Social’s comprehensive influencer marketing solution helps organizations identify the right influencers, build authentic partnerships and maximize the ROI of their campaigns. With powerful AI-driven natural language discovery, data analysis capabilities and centralized campaign management, Sprout helps brands scale their efforts and deliver what influencer marketing is best known for–driving unparalleled awareness and revenue. 

“Influencer marketing is now one of the most powerful ways for organizations to reach and convert consumers,” said Ben Newell, Vice President of Product Management at Sprout Social. “People trust people—and that shift is forcing brands to double down on authentic, relationship-driven campaigns. Sprout gives organizations the intelligence and tools to build cohesive, data-backed influencer programs that drive real business impact. We’re honored to be recognized by IDC MarketScape and remain committed to pushing the industry forward.”

Sprout Social’s influencer solution is purpose-built for enterprise organizations that demand brand safety, comprehensive analytics and fast, precise creator discovery at scale. The platform enables brands to build trusted creator partnerships and drive measurable business impact through:

• AI-powered, topic-led creator discovery that mirrors native social platform algorithms, allowing brands to identify creators based on content themes and audience interests for more authentic and high-performing partnerships.
• Enterprise-grade brand safety and creator vetting, including automated content scanning, customizable safety parameters and Brand Fit Scoring to ensure creators align with brand values, risk tolerance and messaging standards.
• Customizable research and campaign reporting to create data-backed influencer strategies, extract more campaign insights, and understand campaign ROI all in a way that fits your business.

As influencer marketing investment outpaces traditional channels, Sprout Social is evolving its Influencer Marketing platform to meet the needs of the world’s breakthrough brands. Driven by the conviction that strong relationships are the ultimate driver of business outcomes, Sprout is focused on expanding its AI-powered capabilities to further equip brands with the technology needed to secure high-value, brand safe, authentic partnerships at scale.

Learn more about Sprout Social Influencer Marketing here.

*IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises 2025-2026 Vendor Assessment (doc #US53601825, November 2025) 

About Sprout Social

Sprout Social is a global leader in social media management and analytics software, built on the belief that All Business is Social℠. Sprout’s intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, crisis management, and AI-powered, predictive business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.

About IDC MarketScape

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.

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CHICAGO – December 8, 2025 – Sprout Social (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today announced today announced a sweep of honors in G2’s 2026 Winter Reports, earning 177 leader badges across all business segments—from small business to enterprise—and spanning every global region. 

Sprout Social ranked #1 in 40 individual G2 reports, including the Grid® Report for Social Media Listening Tools, the Enterprise Grid® Report for Social Media Analytics and the Grid® Report for Social Customer Service. Driven by verified customer reviews, these rankings demonstrate the increasing strategic value and impact of Sprout’s platform for brands navigating the evolving social landscape.

TrustRadius also recognized Sprout with a 2026 Buyer’s Choice Award: 

“What stands out about Sprout Social is how deeply they understand the connection between brands and their audiences,” said Allyson Havener, CMO, TrustRadius. “Their 2026 TrustRadius Buyer’s Choice Award isn’t just about great software, it’s about the measurable impact Sprout Social has on how teams listen, engage, and build trust.” 

In an era where customer behavior is shaped on social, Sprout is dedicated to transforming real-time social data into predictive, strategic intelligence for the enterprise. The company’s strong performance in these awards follows a wave of product innovations and advanced AI capabilities across Sprout’s platform, including the recent launch of Sprout AI and its proprietary AI agent, Trellis. Sprout also continues to deliver highly impactful integrations with industry-leading software like Canva, Adobe and Salesforce. 

“This recognition underscores the impact Sprout is making for our customers,” said Scott Morris, CMO of Sprout Social. “Social is the intelligence engine of modern brands, and our recent AI and product innovations turn overwhelming data into actionable social intelligence that drives smarter decisions and measurable ROI. We’re proud to see that work reflected in these awards and in our customers’ success.”

Sprout Social earned its place on these lists because of customer feedback, including:

“Sprout Social is among the best tools out there in this space: It’s a mature, full-featured social media management platform that excels in analytics, governance, team workflows and cross-platform publishing. It truly offers a robust enterprise-grade experience.”

“Sprout is an indispensable tool for any modern social media marketing team. Its content management, scheduling, and reporting capabilities are all excellent, and the influencer marketing platform stands out as the best in the industry”

“There are so many analytics features available in Sprout that go above and beyond social organization and make a real strategy value-add.”

“Sprout Social has become an essential part of our marketing toolkit. The reporting features are especially strong—clear, customizable, and easy to share with stakeholders. We also rely heavily on the listening tools, which help us stay ahead of conversations and understand our audience more deeply.”

For more information about Sprout Social and its award-winning platform, visit www.sproutsocial.com.

About Sprout Social

Sprout Social is a global leader in social media management and analytics software, built on the belief that All Business is Social℠. Sprout’s intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, crisis management, and AI-powered, predictive business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.

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CHICAGO – December 3, 2025 – Sprout Social (Nasdaq: SPT), an industry-leading provider of social media management and analytics software, today released its first-ever Social Media Dictionary, a comprehensive analysis of the words, phrases and viral movements that shaped global culture in 2025.

Drawing on a year of cross-platform conversations, Sprout’s analysis shows how hyper-niche trends, AI-driven discovery and community-led content reshaped language and culture. The Dictionary highlights how social intelligence not only reveals what resonated in 2025, but also helps brands anticipate the emerging trends that will keep them competitive in the year ahead.

The Top Words of 2025

At the top of the list, Aura is Sprout’s 2025 Word of the Year, which generated 31.9 billion impressions across major social networks. From “aura-farming” to “aura-maxxing,” the term’s explosive rise exemplifies how viral micro-moments can rapidly transform into global cultural phenomena.

“Social media didn’t just reflect culture in 2025—it created it,” said Paul Quigley, General Manager of Listening at Sprout Social. “The Social Media Dictionary reveals that massive movements in culture often start from niche communities, like the Aura seeding from sports fans and fashion enthusiasts before going big. Tracking these emerging conversations is invaluable for predicting where social, and culture, is headed and how we can best engage with audiences and create relevant, meaningful content.” 

The other top words of 2025 included Labubu, a furry gremlin character created by Hong Kong-born artist Kasing Lung and produced by Chinese toy company Pop Mart. Originally obscure, Labubu went viral thanks to unboxing videos and celebrity influence, amassing over 5.8 million mentions online and reaching peak frenzy between May and July 2025. 

The year also saw the rise of absurdist humour and chaotic digital slang. The catchphrase 6–7, originating from Skrilla’s song “Doot Doot,” became a playful inside joke among younger audiences. It was mentioned 3.8 million times in 2025 and represented the nonsensical, “brainrot” humour that dominated online conversations. 

The Year’s Top Marketing Words 

The Dictionary also identified the top words used by marketers in 2025. GEO (Generative Engine Optimization) emerged as a key term, reflecting the growing importance of optimizing content for AI-driven discovery, with 116 billion impressions. 

Substack was another top word, with more than 117 billion impressions across social platforms. This showcases how brands are leaning into owned, niche communities to reach highly engaged audiences through long-form storytelling. 

Looking Ahead to 2026

While the Dictionary looked back, it also looked forward to the words that are set to define the digital conversation in 2026. AI Slop and Clanker are both terms expressing skepticism towards the low-quality and inauthentic content created by AI. With over 2 million mentions combined, this underscores a growing frustration and preference for human-led content in the new year. 

Meanwhile, terms like Group 7 are highlighting the growing appeal of niche, exclusive, and personalized online communities, a trend set to expand in 2026.

Read the full 2025 Social Media Dictionary [here] or learn more about Sprout Social [here]. 

About Sprout Social

Sprout Social is a global leader in social media management and analytics software, built on the belief that All Business is Social℠. Sprout’s intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, crisis management, and AI-powered, predictive business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.

Social Media Profiles:
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CHICAGO – November 18, 2025 – Sprout Social (Nasdaq: SPT), an industry-leading provider of social media management and analytics software, today launched Sprout AI—the company’s most significant intelligence update—anchored by its new proprietary AI Agent, Trellis. Trellis is the conversational agent that leverages Sprout AI to instantly turn billions of unstructured social data points into actionable business answers and transform social media into an enterprise-wide intelligence system.

The world’s most valuable intelligence, including real-time customer sentiment, market trends, and competitive insights, is often buried in the flood of social data, leaving businesses slower to adapt and react. This launch provides a fundamental shift in how quickly and effectively organizations can access social intelligence. Sprout’s agentic AI is designed to move beyond assistive, task-based assistance to a proactive, enterprise-ready system that accelerates complex analysis and delivers immediate, strategic insights for better outcomes across everything from product innovation to risk management.

“I’ve spent years leading marketing and communications functions, and have seen first hand how teams are constantly chasing signals in the noise of social data,” said Scott Morris, CMO of Sprout Social. “Sprout AI changes all of that. It’s like having a tireless strategist at your side, leveraging social intelligence to pull instant, clear insights to drive customer-centered campaigns and inform critical business decisions. This is the unlocking brands need to help social become the fuel for competitive market leadership.”

Sprout AI is fueled by a foundation of social data and network-native insights secured through premium partnerships, designed to ensure predictive and precise outputs that generic LLMs cannot replicate. The launch of Trellis and new capabilities help organizations:

• Query billions of data points for conversational, custom insights: Leveraging the new Trellis AI Agent, teams can now simply ask plain-language questions to query billions of data points for instant market research, competitive analysis, and voice-of-customer feedback that can directly inform product roadmaps and R&D decisions.
• Proactively manage risk and reputation: Sprout AI’s agentic capabilities in NewsWhip are designed to act as a strategic teammate, autonomously monitoring for sentiment spikes and emerging complaints to provide proactive crisis detection and alert the right teams to get ahead of potential issues before they escalate.
• Accelerate routine work to unlock strategic capacity: Powered by Trellis, Sprout AI takes on complex, multi-step analysis while accelerating repetitive workflows. This allows social teams to refocus their energy on high-impact strategy and creative execution while effectively showcasing the ROI of social.
• Create impactful content for peak engagement: AI-powered capabilities like Optimal Send Times and AI-generated post copy ensure content is compelling and delivered at the exact moment for maximum reach and engagement. Sprout AI further streamlines ideation and creation, helping teams identify what resonates and generate on-brand, search-optimized content for social.

Sprout AI also now includes extensible, secure connections with leading AI providers, starting with ChatGPT. By deploying a remote Model Context Protocol (MCP) server, customers can now embed social data directly into day-to-day AI workflows. Teams can instantly analyze campaign performance, identify top-performing content, and get actionable recommendations, while eliminating manual data exports.   

Tune into Breaking Ground, Sprout’s quarterly showcase of the company’s latest product updates and cutting-edge industry insights, to learn more about Sprout AI. 

About Sprout Social

Sprout Social is a global leader in social media management and analytics software, built on the belief that All Business is Social℠. Sprout’s intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, crisis management, and AI-powered, predictive business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.

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www.instagram.com/sproutsocial

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CHICAGO – Nov 4, 2025 — New research from Sprout Social (NASDAQ: SPT), an industry-leading provider of social media management and analytics software, reveals that social media is a leading hub for shopping, customer care, and product discovery around peak retail season. The Q4 2025 Pulse Survey highlights how authentic, human-driven content and customer care outperform automation, offering brands clear strategies to capture revenue as we enter the peak of the gift-giving season. 

The survey finds that 80% of shoppers plan to use social media as much, or more, than last year to find holiday gifts. Among Gen Z and Millennials, social media is now the #1 source for holiday gift inspiration; across all consumers it ranks second only to in-store shopping. When asked where they seek product ideas, 45% of respondents cited social media, ahead of friends and family (35%), TV (26%), review sites (22%) and AI chatbots (12%). The data also reveals a shift in trust: user-generated comments (38%) now slightly surpass influencer recommendations (35%) as the most trusted form of social gifting input.

The $1.5 trillion social commerce market has put social media at the center of discovery, purchasing and, unsurprisingly, customer care. The report shows that 73% of shoppers plan to contact a brand via social this holiday season, and the majority expect fast, personalized responses. Sixty-nine percent of consumers, and 78% of Gen Z and Millennials, are comfortable with companies using AI to deliver faster and more personalized social customer care, making the strategic use of AI chatbots critical for scaling care efforts and maintaining a competitive edge during the holiday rush.

“We know social media has become the hub for commerce, but seeing it emerge as the number one source of holiday gift inspiration among younger consumers truly underscores its influence,” said Scott Morris, Chief Marketing Officer at Sprout Social. “To reach these audiences, brands need to be present across diverse social platforms—delivering relatable content, authentic engagement and responsive care. AI can help scale care and creativity, positioning brands to show up more meaningfully in more places. The holidays are the perfect moment to refine strategies, reach new audiences and build momentum for the year ahead.”

Looking to 2026, the Q4 2025 Pulse Survey signals a crucial pivot for brands where authenticity is no longer a point of differentiation, but a prerequisite. Human-generated content is the number-one priority for users next year; almost 90% of consumers feel brands do a decent job of listening on social, yet 55% believe brands don’t do enough to act on those insights. Data privacy and ad control top the list of platform issues for users heading into 2026, and Facebook, Instagram, YouTube and TikTok remain the networks users plan to engage with more or for the first time. Brands that align on authenticity, responsiveness and platform strategy stand to lead the next wave of social commerce.

Learn more and access the full Q4 2025 Pulse Survey here. 

About the Data

This consumer survey was conducted online by Panoplai on behalf of Sprout Social. Participants included 2,270 social media users across the US, UK, and Australia. The survey was conducted from September 25 to September 28, 2025.

About Sprout Social

Sprout Social is a global leader in social media management and analytics software, built on the belief that All Business is Social℠. Sprout’s intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, crisis management, and AI-powered, predictive business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com

Social Media Profiles

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Media:Contact

Kaitlyn Gronek

Email: pr@sproutsocial.com

Phone: (773) 904-9674

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CHICAGO, September 15 , 2025 – Sprout Social (Nasdaq: SPT), an industry-leading social media management software, launched a new integration with Canva, the leading all-in-one visual communication platform. ​​As the most comprehensive social media management platform to offer this integration, Sprout enables brands to strengthen their social presence with more engaging content by streamlining the path from design to publishing. Users can now send finalized visuals from Canva directly into Sprout as draft posts, accelerating workflows and reducing errors between creative and social teams.

Social media moves fast, and visuals are at the heart of how brands connect with customers. With short-form video delivering the highest ROI and commanding the most marketing investment in 2025, teams need to create and publish engaging content quickly. The new Sprout Social and Canva integration makes that possible with a one-click workflow that sends designs, images or videos from Canva directly into Sprout, complete with captions, tags, profile groups, and scheduled times. This eliminates handoffs and delays so teams can stay focused on strategy and performance.

“In an era where every brand is competing for attention on social, the ability to seamlessly move from creative concept to published content is a decisive advantage,” said Scott Morris, CMO of Sprout Social. “Our industry-first integration with Canva makes it faster and easier for brands to share visually striking content that captures attention, builds deeper audience connections, and drives meaningful business results. By streamlining the path from design to publishing, we’re helping marketers unlock the full potential of social-first strategies, coupling creativity with social intelligence for a powerful competitive edge.”

“Millions of social media managers and creators already rely on Canva to scale their content creation,” said Anwar Haneef, GM and Head of Ecosystem at Canva. “By connecting Canva directly with Sprout Social, we’re bridging two of the most powerful social media tools to create an even faster path from idea to impact. This means that engaging, on-brand social assets can flow seamlessly into publishing, helping creators and brands stay consistent and move at the speed of culture.”

The integration removes common handoff challenges by giving creative teams a direct path to share assets with social managers for review and scheduling. This makes it especially valuable for teams whose designers finalize content in Canva and need a seamless way to hand it off for approval and publishing. 

“With the new Canva integration in Sprout Social, our team at FedEx can move faster while keeping every piece of content on-brand,” said Matthew Wallace, Manager of Global Social Media at FedEx. “Eliminating the extra steps of downloading and uploading saves us valuable time, and having everything flow directly from Canva into Sprout’s Publishing Calendar makes it simple to stay consistent across all of our channels. This integration is a huge win for efficiency.”

This new integration is available today. Learn more here. 

About Sprout Social

Sprout Social is a global leader in social media management and analytics software, built on the belief that All Business is Social℠. Sprout’s intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, crisis management, and AI-powered, predictive business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.

Social Media Profiles:
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www.linkedin.com/company/sprout-social-inc-/
www.instagram.com/sproutsocial

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• New platforms, shifting consumer habits, and emerging technologies are driving marketing leaders to move budgets from other channels to social, where the entire customer journey now unfolds

• Despite ramping up investment in social, only 44% of marketing leaders consider their teams “expert” at measuring social’s business impact

CHICAGO, August 20, 2025 — New research from Sprout Social (NASDAQ: SPT), an industry-leading provider of cloud-based social media management software, reveals that marketing leaders are significantly shifting their budget priorities this year, reallocating funds from traditional channels to social media. The 2025 Impact of Social Media Report, which surveyed 1,200 marketing leaders worldwide, finds that leaders believe social media drives key outcomes like revenue, customer acquisition, and customer loyalty. As budgets shift and social’s strategic importance grows, the report outlines how a focus on business-driven metrics and cross-functional data integration will be critical to securing executive trust and investment in the era of social intelligence. 

Social media is now seen as a primary driver of business value, shaping every stage of the customer journey. Marketing leaders credit it with delivering key outcomes such as customer acquisition (60%), customer loyalty (58%), and revenue (56%). As a result, 80% of marketing leaders globally plan to reallocate funds from other channels to social media. In addition, 87% plan to increase their paid social spend, and over 80% will increase their spend in influencer marketing and organic social. The investment extends to talent, with three-quarters of leaders planning to expand the headcount of their social teams in the next year.

This increased investment is increasing the demands from leadership, too, particularly the need to effectively measure and prove social’s ROI. However, a significant gap exists in their confidence in social media overall and their team’s ability to tie social to broader business outcomes. Less than half (44%) of leaders rate their social team at the “expert” level in measuring business impact, which is often blamed on a lack of sophisticated reporting. The research indicates that most social teams measure success by engagement (68%) and conversion rates (65%), while leaders say that “expert” teams are more likely to use revenue and efficiency metrics to measure ROI.

“Social media is rapidly capturing a larger share of marketing budgets, driven by its unmatched ability to deliver results that other channels struggle to achieve,” said Scott Morris, CMO of Sprout Social. “With the rise of social search, increasing influence of creator-driven marketing, and effectiveness of advanced algorithms, social platforms empower brands to connect with audiences on a personal level while gaining real-time insights into customer behavior and campaign performance. As social media delivers stronger ROI and attracts greater investment, enhancing data literacy will be critical so brands can harness social insights for transformative impact across their organization.”

The report also reveals how CMOs are pivoting hiring priorities to match evolving consumer behaviors, particularly Gen Z’s preference for social media as the first stop for search. Marketing leaders are quickly seizing this opportunity, with 81% reallocating funds from traditional SEO to social tactics. More than half of brands already have a social media search engine optimization (SOSEO) strategy in place, with another 43% actively experimenting. Reflecting this shift, SOSEO specialists are now the #1 position marketing leaders are hiring for, underscoring the rapid impact of social search on business strategy.

Additional findings from the 2025 Impact of Social Media Report include:

• Platform Impact: The top social media platforms for business impact are Facebook (70%), YouTube (68%), and TikTok (64%). However, the most effective platform varies by audience: B2B brands find LinkedIn (70%) most impactful, while B2C brands prefer Facebook (67%).
• Data and Strategy: The majority (72%) of leaders whose teams are experts at measuring social media’s impact say their teams are also experts at understanding how to drive more business impact, underscoring the more data teams have, the more strategic they become. 
• Quality vs. Quantity: A disconnect exists between leaders and social media managers regarding content volume. While 69% of CMOs think more posts will increase impact, only 50% of managers agree. Data from Sprout’s 2025 Content Benchmarks Report supports the managers’ view, showing that engagement rose nearly 20% even as publishing volume dropped over the past year.
• Cross-Functional Insights: Marketing leaders want social media insights to be used across multiple departments, including digital marketing (71%), customer experience (58%), customer care (49%), and business development (49%). Yet, less than half of teams integrate social data into their customer relationship management (CRM) software.

“Even just two years ago, most brands focused on vanity metrics in isolation. Today, Canva social reporting is much more sophisticated and complex. We are integrating social data into the larger marketing mix by analyzing community conversations on social to learn more about what our audience needs from our product,” said Shirley Tat, Global Head of Social, Canva. “By tracking all of these conversations, we’re able to tag thousands of incoming messages, and eventually close the loop with our community and show them we listened. We launched all of our new products this year based on user feedback. We’ve come a long way in thinking about how social media shifts the business forward.”

To learn more about how to prove social’s business value and why all business is social, download the full 2025 Impact of Social Media Marketing report here.

About the data: This report was conducted online by Glimpse on behalf of Sprout Social in the US, UK, and Australia. Participants included 1,200 marketing leaders whose seniority ranged from manager to CMO, and who listed social media among their responsibilities. All surveys were conducted from May 30 to June 20, 2025.

About Sprout Social

Sprout Social is a global leader in social media management and analytics software, built on the belief that All Business is Social℠. Sprout’s intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, crisis management and AI-powered, predictive business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com. 

Social Media Profiles:
www.x.com/SproutSocial
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www.linkedin.com/company/sprout-social-inc-/
www.instagram.com/sproutsocial

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CHICAGO, August 13, 2025 – Sprout Social (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today announced a new wave of features and partnerships designed to help brands lead in the Social Intelligence era. As customers increasingly turn to platforms like TikTok and Bluesky for discovery, product recommendations, and real-time conversation, the ability to capture sentiment early and act fast has become essential. Sprout’s latest release will deliver powerful new TikTok Listening, expanded Bluesky publishing and reporting, alongside new creator collaboration tools, all built to turn every social interaction into insight, action, and measurable business impact. 

With search habits shifting and consumer preferences evolving, social has become the go-to destination for information, entertainment and community. It’s where people discover new brands, research products, and make decisions in real time. This shift creates a powerful opportunity for brands to turn social into a revenue-driving channel and a source of vital customer intelligence. Sprout’s latest capabilities–spanning influencer marketing, publishing, listening, and analytics–give brands the tools to capture these moments, deepen customer relationships, and stay ahead in an increasingly dynamic, intelligence-driven market.

“Social is no longer just where conversations happen—it’s where buying decisions are made, brand perceptions are shaped, and loyalty is earned.” said Josh Bean, Vice President of Product Marketing. “Our latest product releases don’t just keep pace with this shift; they empower brands to lead it. We’re equipping our customers with the intelligence and tools to transform social interactions into tangible business outcomes and shape the future of customer engagement.”

“At United Way Worldwide, we’re building a cohesive, social-first customer journey that starts with alignment across teams. Social is most powerful when it’s connected, when every touchpoint from awareness to action to long-term engagement works together to tell one story. We’ve built an integrated approach that creates a clear, consistent thread across everything we do,” said Megan Cottongim, Director of Social Media at United Way Worldwide. “Sprout helps us bring that strategy to life, making it easy to collaborate, stay consistent across channels, and use real-time insights to create experiences that feel seamless, intentional, and human.”

New and upcoming capabilities include: 

• • Bluesky Publishing & Reporting: Post content, understand performance, and grow brand presence among interest-driven communities on this emerging network.
  • TikTok Listening: Unlock deep insights into customer sentiment, brand perception, and trending moments on one of the world’s most influential social platforms.
  • Instagram Partnership Ads and Influencer Marketing Workspaces: Streamline creator collaborations to amplify authentic reach and engagement.
  • Adobe Express Publishing Integration: Direct publishing from Adobe Express to Sprout delivers higher quality creative and streamlined workflows for more effective campaigns.
  • Canva Publishing Integration: Enables brands to export designed social posts directly from Canva to Sprout in one seamless flow, helping teams publish engaging visuals to social media faster.
  • Salesforce Digital Engagement Integration: Enhance customer service across digital messaging channels, voice, and social—all in one workspace with Sprout’s recently announced, upcoming integration. 
  • LinkedIn Personal Profile Metrics and Document Publishing: Increase engagement and run more effective strategies for executive thought leadership.

Tune into Breaking Ground, Sprout’s premier quarterly event for product updates and industry insights, to hear more about these features and their availability. 

About Sprout Social

Sprout Social is a global leader in social media management and analytics software, built on the belief that All Business is Social℠. Sprout’s intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, crisis management, and AI-powered, predictive business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.

Social Media Profiles:
www.x.com/SproutSocial
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• This integration helps brands streamline social customer care, unify social and CRM data for a 360-degree view of their customers, and deliver consistent, high-quality experiences across all channels.

CHICAGO, August 7, 2025 – Sprout Social (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today announced an expanded relationship with Salesforce, as the first social media management platform to build a connection with Salesforce Digital Engagement using their Bring Your Own Channel architecture. In collaboration with Salesforce, Sprout Social will bring social channels—Instagram, LinkedIn, X, Facebook Messenger, and WhatsApp—directly into Salesforce. 

With 73% of consumers ready to switch brands if social media responses are delayed, and personalized service topping their expectations in 2025, brands need seamless solutions to stay competitive. Sprout’s integration will address this by embedding social conversations directly into Salesforce, in addition to the channels that come with Digital Engagement, giving service reps the ability to support customers across digital, voice, and social channels–all in one workspace. This will empower customer service and social teams to resolve issues faster and deliver personalized support with access to Salesforce’s powerful AI tools, customer data, knowledge and workflows. 

“In today’s customer care landscape, social media is central, and rising expectations demand more unified care solutions,” said Scott Morris, CMO of Sprout Social. “Our expanded Salesforce relationship will be a game-changer for brands, who will now be able to drive business-wide impact with the power of Social Intelligence integrated into their primary customer engagement platform.”

“Our collaboration with Sprout Social plays a pivotal role in enhancing the value of Service Cloud for our shared customers,” said Kishan Chetan, EVP & GM of Service Cloud at Salesforce. “By integrating social conversations into Salesforce, Sprout Social enables businesses to unify social data with their customer data to deliver better, more personalized service–helping them build stronger, more trusted brands.”

Key benefits of the upcoming Sprout Social and Salesforce Digital Engagement integration include:

• • Work smarter with AI and automation: Tap into Salesforce’s Agentforce, reporting tools, and advanced workflows to turn social insights into fast, intelligent action.
  • Unify social with your current tools: Route social messages into the same agent workspace used for email, chat and voice, with no new platforms or additional training required.
  • Create a 360-degree view of your customer: Unify social data with your customer data to give every team a holistic view of interactions across channels
  • Fuel strategy beyond support: Help marketing, sales and product teams leverage real customer conversations and social insights to inform messaging, improve journeys and drive results

While the integration is not currently available to customers, Sprout Social will showcase the integration and share availability details at this year’s Dreamforce, taking place Oct. 14–16. Learn more about how to optimize care with Sprout Social and Salesforce here. 

About Sprout Social

Sprout Social is a global leader in social media management and analytics software, built on the belief that All Business is Social℠. Sprout’s intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.

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CHICAGO, IL – July 30, 2025 – Sprout Social (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today announced the acquisition of NewsWhip, a pioneer in AI-powered, predictive media intelligence. This acquisition will expand Sprout Social’s footprint in the predictive intelligence market and create an innovative solution that empowers brands and publishers to navigate the digital media landscape with incredible foresight and agility.

Brands and publishers today can face upwards of tens of thousands of signals daily—from breaking news to emerging trends. Missing the one or two that matter most can mean lost opportunities or unforeseen crises. By integrating NewsWhip’s predictive intelligence with Sprout Social’s suite of solutions, brands and publishers will be able to get a comprehensive view of the media and social landscape, enabling them to detect critical signals and dive deeper into audience resonance so they can turn insights into confident action.

“NewsWhip’s AI-driven insights give brands a predictive edge that’s critical in today’s fast-moving digital world,” said Ryan Barretto, CEO of Sprout Social. “Their technology unlocks real-time, actionable intelligence that allows businesses to stay ahead of trends and risks. This acquisition accelerates our vision of delivering an agentic, AI-powered platform that seamlessly connects media foresight with social strategy to drive transformative outcomes for our customers.”

NewsWhip was founded in 2011 with a focus on identifying the stories that the media and public care about most using social engagement data. Today, NewsWhip’s real-time monitoring and AI agents uncover tens of millions of stories and over half a billion engagement signals daily, empowering top brands and publishers to identify stories gaining momentum before they hit peak virality. This gives users a strategic advantage to own the narrative and stay ahead of competitors. NewsWhip has been recognized by G2 as a High Performer across four categories in the summer 2025 reports, including Enterprise Media Monitoring.

“We founded NewsWhip to harness real-time intelligence to redefine how brands and publishers anticipate and act on media trends,” said Paul Quigley, CEO of NewsWhip. “Sprout Social’s market-leading platform, proven go-to-market strategy and commitment to innovation make them the ideal partner to build on this vision. Together, we’re poised to deliver incredible value to our customers and establish a leading position in the rapidly growing predictive intelligence market.”

As part of the acquisition, the NewsWhip team will join Sprout Social, bringing their expertise and innovative spirit to enhance the two companies’ offerings. Paul Quigley, the co-founder and CEO of NewsWhip, will step into the role of General Manager for Sprout’s Listening business, overseeing both NewsWhip and Sprout’s Listening products. 

Financial Details

Consideration for the NewsWhip acquisition consisted of $55 million of cash and up to $10 million in performance-based cash earnouts applicable over the next two years. The acquisition, which closed on July 30, 2025, was funded with Sprout’s revolving credit facility and cash on its balance sheet.

“We are excited to deepen Sprout’s Listening capabilities with NewsWhip’s industry-leading real-time insights and innovative AI agents, which we believe will accelerate our AI roadmap over the next several years,” said Joe Del Preto, CFO of Sprout Social. “NewsWhip has earned the trust of globally recognized brands for critical crisis management. We will discuss NewsWhip in more detail on our second-quarter earnings call on August 6, 2025.”

About NewsWhip

NewsWhip is the real-time media intelligence company trusted by some of the world’s top brands and publishers to predict and understand the impact of emerging stories. Its technology monitors millions of news and social media signals per hour—surfacing rising narratives, assessing momentum, and delivering predictive, context-rich alerts through its real-time media monitoring agent. To learn more, visit newswhip.com.

About Sprout Social

Sprout Social is a global leader in social media management and analytics software, built on the belief that All Business is Social℠. Sprout’s intuitive platform puts powerful social data into the hands of approximately 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. In some cases, you can identify forward-looking statements by terms such as “anticipate,” “believe,” “can,” “continue,” “could,” “estimate,” “expect,” “explore,” ”future,” “intend,” “may,” “might,” “outlook,” “plan,” “potential,” “predict,” “project,” “should,” “strategy,” “target,” “will,” “would,” or the negative of these terms, and similar expressions intended to identify forward-looking statements. However, not all forward-looking statements contain these identifying words. These statements may relate to our market size and growth strategy, our expectations concerning the acquisition of NewsWhip and the benefits and other effects thereof on our footprint, growth, and products and solutions, our plans and objectives for future operations, growth, initiatives or strategies, and other statements that are not historical fact. By their nature, these statements are subject to numerous uncertainties and risks, including factors beyond our control, that could cause actual results, performance or achievement to differ materially and adversely from those anticipated or implied in the forward-looking statements. These assumptions, uncertainties and risks include that, among others: we may not be able to sustain our revenue and customer growth rate in the future, including due to risks associated with our strategic focus on enterprise customers; price increases have and may continue to negatively impact demand for our products, customer acquisition and retention and reduce the total number of customers or customer additions; our business would be harmed by any significant interruptions, delays or outages in services from our platform, our API providers, or certain social media platforms; if we are unable to attract potential customers through unpaid channels, convert this traffic to free trials or convert free trials to paid subscriptions, our business and results of operations may be adversely affected; we may be unable to successfully enter new markets, manage our international expansion and comply with any applicable international laws and regulations; we may be unable to integrate acquired businesses or technologies successfully or achieve the expected benefits of such acquisitions and investments, including with respect to the NewsWhip acquisition; unstable market, economic, and political conditions, such as recession risks, effects of inflation, trade tensions, changes in government spending, labor shortages, supply chain issues, high interest rates, and the impacts of current and potential future bank failures and ongoing overseas conflicts, have and could continue to adversely impact our business and that of our existing and prospective customers, which may result in reduced demand for our products; we may not be able to generate sufficient cash to service our indebtedness; covenants in our credit agreement may restrict our operations, and if we do not effectively manage our business to comply with these covenants, our financial condition could be adversely impacted; any cybersecurity-related attack, significant data breach or disruption of the information technology systems or networks on which we rely could negatively affect our business; changing regulations relating to privacy, information security and data protection could increase our costs, affect or limit how we collect and use personal information and harm our brand; and risks related to ongoing legal proceedings. Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included under the caption “Risk Factors” and elsewhere in our filings with the Securities and Exchange Commission (the “SEC”), including our Annual Report on Form 10-K for the year ended December 31, 2024 filed with the SEC on February 26, 2025 and our Quarterly Report on Form 10-Q for the quarter ended March 31, 2025, to be filed with the SEC as well as any future reports that we file with the SEC. Moreover, you should interpret many of the risks identified in those reports as being heightened as a result of the current and ongoing instability in market, economic, and political conditions. Forward-looking statements speak only as of the date the statements are made and are based on information available to Sprout Social at the time those statements are made and/or management’s good faith belief as of that time with respect to future events. Sprout Social assumes no obligation to update forward-looking statements to reflect events or circumstances after the date they were made, except as required by law.

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Contact
Media:
Kaitlyn Gronek
Email: pr@sproutsocial.com
Phone: (773) 904-9674

Investors:
Alex Kurtz
Email: investors@sproutsocial.com
Phone: (312) 528-9166

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