“Insurance isn’t a naturally ‘social’ category,” notes Brian Burnham, Brand Manager at Lemonade. Customers generally don’t seek out or expect routine interaction with insurance brands on social media channels. Cutting through this apathy and building emotional connection in a low-interest space is the Lemonade team’s biggest challenge, and opportunity.

Lemonade aimed to be intentionally disruptive: they abandoned the traditional insurance playbook and instead prioritized entertainment, humor and cultural awareness, producing content that balances wit, empathy and honesty. This unconventional approach, coupled with timely and responsive customer interaction, is central to their strategy.

For Lemonade, success isn’t just about follower count. Their goal is to build cultural relevance and trust, which ultimately translates to brand equity.

Making social the pulse of customer insights

Lemonade has relied on Sprout Social as its hub for publishing, reporting and community management since 2022. The team finds it easy to stay loyal to Sprout because it is a platform that keeps evolving, always rolling out new features and improving functionality. Its robust integrations with social networks allows the Lemonade team to streamline their publishing workflows and consolidate performance reporting. When they do need help, Sprout’s customer support team is “fast, knowledgeable and genuinely helpful.”

Lemonade approaches social as “an ongoing experiment”, and Sprout is the lab that brings data and structure to their creative strategy.

“Being able to jump in and see how content is performing across channels makes it easier for us to know if a piece of content or campaign is performing well,” says Burnham. Lemonade tags incoming messages to organize Sprout’s real-time data on the topics, products and experiences that are driving the most conversation. Sprout’s sentiment analysis provides another layer of insight into how customers feel about Lemonade’s topical posts across their different offerings.

Sprout helps us craft insightful takeaways about the pulse of our customers on social. We understand their pain points and what resonates with them.

Brian Burnham
Brand Manager

Proof that creative risks–informed by data–pays off

Since launching their refreshed content strategy, Lemonade has seen dramatic, quantifiable success, proving that their focus on relevance drives tangible results.

On the content side, their data-driven strategy and pivot to entertaining content resulted in massive audience engagement. The shift yielded a 758% increase in impressions and a massive 1,373% increase in engagements between November 2024 – November 2025 compared to the previous year. This growth validates Lemonade’s creative risk and solidifies their cultural relevance. For instance, their Covered by Lemonade x Kozo Tattoo Contest, a cross-channel campaign inviting people to cover up their regrettable tattoos, generated massive engagement.

This success demonstrated that even insurance can authentically participate in popular culture conversations when the messaging is truly human.

Using Sprout’s Smart Inbox and automation capabilities, the Lemonade team delivered on their brand promise of speed and transparency. They nearly perfected their social response time, achieving 99% of messages actioned within 24 hours in Q3 2025. This marked a significant improvement from the 66% response rate seen in the year prior.

Sprout’s custom reporting has been instrumental in securing strategic buy-in and proving social’s positive impact on the larger business. The ability to tailor reports for different stakeholders and different time periods keeps teams aligned and leaders informed, from brand and creative to customer support and executive leadership.

Delivering delightful experiences through a unified platform

For Lemonade, social is where brand trust is built in real time, and Sprout gives them the structure to scale that strategy thoughtfully. The company believes that people buy alignment, values and voice, making social media a key part of their customer experience and lasting credibility in customer relationships. By embedding humor and cultural fluency into their content strategy, they demonstrate the empathy and humanity required to secure lasting brand loyalty.

Looking ahead, Lemonade is focused on refining its use of Sprout Social Listening, recognizing the potential of expanding their social intelligence capabilities to further inform strategy across teams.

Sprout gives you the structure to scale social thoughtfully without losing creativity. It’s robust enough for data-driven teams and intuitive enough for creative ones.

Brian Burnham
Brand Manager

See how Sprout can fuel your innovation. Request a personalized demo today.

The post How Lemonade built next-gen brand trust with Sprout Social appeared first on Sprout Social.

“Some of our early feedback from the market was, ‘This is too good to be true!’ Potential customers were naturally skeptical,” according to David Walsh, Head of Digital, CX & Marketing at pay.com.au.

As a result, traditional marketing channels like paid search struggled to gain traction. The team needed a better way to educate audiences about the validity and credibility of their products, and social gave them a meaningful path forward.

Turning social intelligence into action

The team created a series of authentic customer success stories for social media, brought to life through structured video content. pay.com.au identified customers across various industries that represented its broad customer base. Each story was captured in a two-minute video highlighting how customers overcame inefficient payment processes using pay.com.au to achieve tangible travel and cost savings, as well as capturing rewards for required business expenses. To maximize reach, these videos were repurposed into 30, 15 and 6-second clips for distribution across Instagram, Facebook, LinkedIn and TikTok.

pay.com.au supported these channels with platform-optimized paid media, to directly address customer doubt with specific messages and approaches per channel. To do this with precision, the team leveraged Sprout Social for rich, granular insights that helped them go beyond basic engagement data. By analyzing content themes, audience sentiment and emerging customer questions, the team gained a deep understanding of how business owners and advisors responded to their messaging, and used those insights to inform and iterate their paid media strategy.

These social insights do more than just refine content; they inform the entire business. Key takeaways regarding audience motivation and confusion were shared across pay.com.au’s Product, Customer Support, Partnerships and Growth teams. Through regular summaries and campaign readouts, social intelligence now directly shapes the company’s FAQs, onboarding processes and product decisions.

This agile, data-driven approach led to an impressive 529% compound annual growth rate (CAGR) between 2022 and 2025.

With the help of Sprout’s Publishing, Listening and Reporting, we were able to quickly test, learn and optimise our content format across a range of social channels.

David Walsh
Head of Digital, CX & Marketing

This iterative approach enabled the team to find content that broke through skepticism and built a lasting foundation of trust.

Optimizing conversions through care

Social media offered business owners a direct line to the company for quick eligibility checks and to ask detailed questions about how rewards work.

The team quickly recognized that their ability to capture, classify and respond to these inquiries would be critical to scaling their growth. They began measuring and benchmarking their response rate as a key service metric to improve the speed and quality of support. Before implementing Sprout, their response rate was just 20%. After using Sprout for just one week, their response rate dramatically improved to 98%.

“Using Sprout Social’s Smart Inbox monitoring and response handling, we were able to improve our response rate all the way up to 98%,” Walsh explained. “We see this as an essential part of how we support and guide businesses through their initial contact.”

This proactive monitoring and response using the Smart Inbox not only improves customer experience, but also delivers substantial business impact by reducing the immediate load on the sales team and dramatically increasing the overall conversion rate to sign-up. A proactive, Smart Inbox-driven workflow cut down the noise and manual load on the sales team and increased the overall conversion rate of new customers progressing through to sign up.

Scaling content for global ambition

As pay.com.au’s social strategy scaled up, the end-to-end process of scheduling and publishing content across channels became a major workflow bottleneck. By activating the Sprout Social and Canva integration, the team streamlined their creative production by pulling final assets directly from Canva into Sprout for scheduling and publishing. This eliminated manual steps like saving and re-uploading files, and enabled faster, more efficient content delivery.

Off the back of its Australian success, pay.com.au launched a new brand, PayRewards, to embark on an ambitious mission to become the number one business rewards platform in North America. The team used Sprout Social Groups to clearly separate the Australian and US social accounts, allowing them to manage region-specific content, workflows and reporting so each market receives locally relevant messaging without cross-posting or operational overlap.

Scaling trust into a global blueprint

By unifying their social presence within Sprout Social, pay.com.au has transformed social media from a simple communication channel into a high-velocity growth engine. What began as a mission to dismantle market skepticism has evolved into a data-driven culture where real-time audience sentiment guides everything from product roadmaps to their ambitious North American expansion.

For Walsh and his team, Sprout is more than a management tool—it’s a strategic partner that proves social intelligence is a core driver for decision-making across the entire enterprise. As they scale PayRewards globally, they’re leveraging a proven blueprint of customer trust, fueled by the insights that only social can provide.

Unlock the benefits of social intelligence for your business. Request a demo with Sprout Social today.

The post How pay.com.au built trust and fueled massive growth with a social-first strategy appeared first on Sprout Social.

While Paychex already maintained an active social media presence, social media publishing was often an afterthought in campaign planning, and customer care on social platforms involved manual processes that compromised efficiency and speed in responding to customers. The teams recognized an opportunity to evolve. Paychex adopted Sprout Social, transforming its Organic Social and 24/7 Care teams into a strategic, cohesive social powerhouse that exemplifies measurable business impact and operational excellence.

The cost of operating in silos

Before implementing Sprout, the Organic Social team primarily operated in a reactive, publishing-only model, where social posts were treated as merely a “checkbox” function fulfilled at the end of campaign plans. The team had little strategic influence or feedback mechanism to inform future campaigns and operated as a just-in-time service organization to broader marketing efforts.

At the same time, the Care team used a separate platform to manage customer responses on social channels, and relied on complex legacy systems and manual spreadsheets for daily executive reporting and performance tracking. Valuable time was spent forwarding communications and reconciling data instead of maximizing efficiency to respond thoughtfully and quickly to customers’ requests for support.

These challenges highlighted the limitations of the tools themselves. Brittney Luedtke, Lead of Organic Social Media at Paychex, had extensive experience using the organization’s legacy social platforms, finding other social media management platforms so complicated and technically complex that her team relied on near-constant support from the vendor. Her team needed a platform that did more than consolidate social tasks: It had to connect the work, accelerate cross-team visibility and empower teams to take swift action.

Sprout’s intuitive UI was a key factor in their decision to choose Sprout Social, ensuring that the entire team, including Care supervisors who weren’t daily users on the platform, could onboard immediately without leaning on technical support or extensive training. Combined with the social media management suite’s extensive reporting capabilities and support for integrated workflows across functions, the switch to Sprout offered collaborative efficiency and ease unmatched by other vendors.

Social as a business intelligence engine

For Luedtke, with her team’s focus on social publishing and employee advocacy, the goal was simple: Elevate social from a marketing function to the backbone of a data-driven business strategy.

Leveraging Paychex’s guiding principle is that “data is only powerful when it drives decisions.” Luedtke uses Sprout’s Reporting and Analytics tools to empower the Organic Social team to deliver on meaningful business metrics, including engagement rate by reach, social share of voice and lead attributions.

Paychex tracks the impact of their internal brand advocates using the financial metric of Earned Media Value (EMV) in Sprout Employee Advocacy, calculating the value based on Paychex-specific CPMs and reporting it back to executives in dollars—a critical metric they could never have reported on using prior tools. In the first month after onboarding Sprout Employee Advocacy in August 2025, Paychex’s Organic Social team has generated over $300,000 in EMV. The team also leverages Sprout’s Salesforce integration to link social actions directly to leads, another source of attributable financial impact for the social strategy.

Sprout is the backbone of how we manage our social channels, how we’re measuring our social channels and our impact at Paychex.

Brittney Luedtke
Organic Social Lead at Paychex

Beyond performance data, Luedtke’s team now captures qualitative social insights that add value far beyond marketing. For example, Sprout Listening identifies trigger events (such as a CFO or CHRO change in an enterprise account) and provides the sales team with immediate, actionable intelligence. It also tracks real-time small business conversations around regulatory changes, insights the social team shares with the Brand, Creative and Engagement team to inform proactive communications campaigns that cement Paychex’s position as an industry thought leader.

The ability to manage online reputation is critical for Paychex, especially in volatile economic times. Luedtke notes that even informational posts about tax or regulatory updates can quickly draw hundreds of comments, escalating into politically charged, high-brand-risk conversations unrelated to HCM. Instead of intervening, which can exacerbate rising tensions, the team uses Sprout Tagging and Reporting to monitor conversation volatility, identify which content triggers debate and report on emerging risks to executive stakeholders without engaging directly in the conflict.

Care at lightning speed

Michelle Latoy, 24/7 Enterprise Manager, leads the team dedicated to Paychex’s elite customer service standard that maintains non-stop, year-round coverage with a strict 15-minute service level agreement (SLA) for responding to customers on social channels. Their success at meeting this goal was hamstrung by manual administrative processes and tracking when working in prior social media tools.

“One of the biggest pain points was we had to manually track everything. I could show you the ugly spreadsheets! Now we can do it all within Sprout,” adds Latoy.

Bringing the Care team along on the move to Sprout’s centralized social management suite eliminated manual tracking and immediately streamlined workflows for the 13 dedicated social support representatives, allowing them to focus entirely on speedy customer response and resolution.

The Care team quickly adopted Sprout’s dedicated case management capabilities and delivered a monumental efficiency win: Paychex decreased its average SLA response time by 67% within 60 days. Supervisors use Sprout’s Inbox Team Reports to track individual agents’ progress on cases, ensuring the team workload is balanced and they are successfully complying with the 15-minute SLA.

Since care representatives are trained from a traditional phone service approach, they often need help crafting appropriate social-friendly responses that adhere to the brand voice and tone.

The team embraces Sprout AI to move away from scripted templates and deliver a more authentic and personalized response for every social interaction, while striking the right balance between automation efficiency and a high-quality human interaction that Paychex customers expect from the industry-leading brand.

Latoy shares “We’re not trained on social media. Our agents are thinking about it with the service mindset. Using Sprout’s AI functionality to help rewrite responses makes them more personable.”

One source of shared social intelligence

The greatest win for Paychex was the unification of Organic Social and customer care workflows into one integrated platform, breaking down departmental silos and creating a shared view of customer interactions on social media.

Prior to Sprout, I don’t think we had a really good relationship between the two teams, because we worked in two different systems. The easy collaboration we have now is a huge win cross-functionally.

Michelle Latoy
24/7 Enterprise Manager at Paychex

The Smart Inbox is now an operational hub. The ability to instantly tag, assign and track messages—everything from a positive customer comment for Organic Social to a complicated customer relations issue which Care resolves—replaces hours of internal emails and administrative work.

“If you add up all of these tasks, even the three-minute ones, it’s so much time during the week that was being taken away from other important work. Not having to do that manual handoff with Sprout, where we have one voice of truth, is phenomenal,”adds Luedtke.

This single, integrated system ensures that whether a customer is celebrating a win or raising a critical issue, Paychex is ready with a unified, professional and swift response.

The new standard for social enterprises

Paychex’s success proves that in the modern era, all business is social. The right platform is one that empowers their teams to be thoughtfully engaged, efficient and driving strategic impact no matter the economic environment.

It doesn’t matter if you’re B2B or B2C, your business is shaped by online conversation. Those that listen, those that respond and who engage authentically, will lead the future of social media.

Brittney Luedtke
Organic Social Lead at Paychex

Learn how Sprout Social can help your organization transform social insights into business strategy. Request your free demo today.

The post How Paychex unites social media management and customer care for a strategic advantage appeared first on Sprout Social.

When it came to social media, American Honda needed more than just a publishing tool. Tasked with transforming the company’s digital presence, Allie Coulter, Enterprise Social Media Practice Lead, sought a partner to help establish social as the primary engine of two-way dialogue between the brand and its customers. To overhaul the existing social content engine, Coulter and her team needed to do more than routine maintenance. They needed a partner to help lay the foundation for social engagement to become a core strategic asset, driving the company’s future.

A stalled social practice required a bold shift

Coulter was tasked with ensuring American Honda’s social practice measured up to the lofty standards of a global leader—a high-stakes mandate for a brand that prides itself on continually redefining automobile industry standards.

The social media team was trapped by a previous platform that was clunky, outdated and required ongoing manual maintenance. Honda’s four-person team needed technology that allowed them to prioritize customer conversations over technical troubleshooting. Meanwhile, the number of those customer conversations on social media was growing quickly. These began to pick up speed during the pandemic, when customer communication relied primarily on social media. The existing technology simply couldn’t keep up with the demand of so many messages, and forced the team into survival mode with a critical consequence: Community management was deprioritized entirely.

The existing relationship fractured further when vendor support failed alongside the technology shortcomings. Coulter’s team struggled with a lack of vendor responsiveness, putting in repetitive customer service tickets and not getting responses back. For a team tasked with moving at the speed of social, the lack of support was a breaking point.

“If we don’t have vendors that are able to support us at the speed that we need, that’s hard,” Coulter explains. It was clear: If Honda was going to iterate and innovate, its technology stack had to change as well.

Grabbing the keys to true partnership with Sprout Social

Coulter sought a solution that was intuitive, ready to go out of the box and being fed by ongoing innovative updates and feature releases. The decision to switch was strongly influenced by organic peer feedback that consistently praised Sprout’s ease of use and superior customer service. Once implemented, the entire Enterprise Social Media team, including Senior Social Strategist Heather Epstein, were able to shift their focus to being purely customer-centric. The unified nature of the Sprout products allowed Honda to coordinate multi-platform publishing alongside on-brand customer community building and responsive care, and proved indispensable.

“Most of our team is in Sprout every single day, whether it’s clearing queues and responding to key customer questions or scheduling content and pulling metrics. Sprout is there for whatever we need,” shares Epstein.

The Sprout platform’s intelligent queue management and Tagging created fast, measurable relief for the small team. This shift from time-consuming triage to decisive action was monumental. Epstein details the shift in daily operations: “We reduced [inbox management] from about five hours a day to two hours a day, and are still able to answer all of our critical customer questions.”

Co-creating the future of social

What truly solidified Sprout as a partner was the dedicated, two-way relationship that mirrored Honda’s commitment to its own customers—and the strategic dialogue that became Sprout’s greatest differentiator. Sprout didn’t just hand over a tool. The product team listened to feedback and worked alongside Honda to build a solution tailored to their complex business needs.

This partnership was proven when Sprout approached Honda about the opportunities of engaging in influencer marketing. Although Honda initially declined to proceed with Sprout Social Influencer Marketing, their team sat down with Sprout’s engineers and walked them through Honda’s robust, in-house influencer vetting protocol. Sprout took these notes seriously, and incorporated elements of Honda’s unique process directly into the updated Influencer Marketing product.

This collaborative effort led Honda to adopt Sprout Social Influencer Marketing, centralizing all of their social media efforts in one cohesive platform. The result: an ecosystem that simplifies and accelerates Honda’s ability to evaluate major partners, including Olympic athletes, alongside its social community management and customer support programs.

The fact that the Sprout team listened and really understood our process, which then helped influence certain integrations and enhancements to the tool—that’s a game changer. That’s truly a partner listening to their customers.

Allie Coulter
Enterprise Social Media Practice Lead

This spirit of collaboration was evident during implementation. As Epstein confirms, “When it came to our influencer marketing tool, that was something newer to our team … the Sprout representatives were really helpful in onboarding us. We had someone walking us through each step of the process, making sure that it was a seamless transition for us.”

Accelerating audience engagement and strategic impact

The shift to Sprout immediately restored Honda’s ability to connect with its customers. In the first year, Honda achieved a massive 251% increase in community engagement. In year two, with the foundation set, the team leveraged Sprout’s automations and filters to move their focus beyond the growing volume of conversations.

By prioritizing high-value engagements like shares, comments and direct messages, the team was able to decrease time spent in the Smart Inbox by up to 40%, freeing up 40 hours a month for valuable content strategy work and proactive data analysis. This focus on engagements also resulted in an impressive 91% high-quality engagement action rate for the Honda brand, significantly outperforming the 75% industry standard.

Social becomes a powerhouse data source

With its core functions running efficiently on Sprout, the social team leveraged Sprout Social Listening capabilities to elevate its role in the organization to strategic business partnership. The team began proactively sharing social trends and insights with internal stakeholders from R&D to marketing about customer sentiment on innovative products like electric vehicles.

This proactivity in connecting social data to business strategy has propelled social media marketing from an afterthought to a core data source. Today, American Honda relies on its mature social practice as a key driver in major business initiatives, including its proud partnership as a founding partner of the 2028 Olympics—fondly known as “LA28”—and Team USA.

We’re really grateful for the hard work that Sprout put into changing and refreshing our technology stack with us. Our relationship has really paved the way for us to operate in a better, more efficient way.

Allie Coulter
Enterprise Social Media Practice Lead

Put the pedal down on your own social authority

Honda proved that making social a strategic business asset starts with finding a true technology partner who understands and supports your needs. By leveraging Sprout’s intuitive platform and dedication to customer conversations, the team eliminated operational bottlenecks and secured social’s role as an essential data source—defining what best-in-class social execution looks like for a global leader.

Accelerate your own business through social with a platform that delivers instant efficiency and acts as a true innovation partner. Request your free Sprout Social demo today.

The post How Honda shifted social into a strategic asset appeared first on Sprout Social.

Serving customers in over 180 countries, the company offers an expert-driven shopping experience supported by in-house pharmacists. More than just selling products, Care to Beauty helps individuals build routines that genuinely work. This commitment to educating and inspiring customers worldwide truly sets them apart.

Influencer marketing has become a core strategy for the brand, with a focus on forging partnerships with creators who educate and inspire and enabling them with expert guidance to support long-term conversations around self-care, science-backed beauty and global accessibility. Rather than chasing viral trends for fleeting visibility, the focus remains on cultivating deep, lasting relationships with their customer audience through these influential creators.

Navigating the manual maze of influence sourcing

Care to Beauty envisioned a future where these long-term conversations around self-care, science-backed beauty and global accessibility would flourish beyond the reach of their own pharmacists’ social networks. Making this a reality would depend on partnerships with influencers who embodied authenticity, delivered educational content and forged deep connections within specific communities — ensuring Care to Beauty’s message resonated instantly. Yet, managing a rapidly expanding global influencer program proved to be a formidable challenge.

Care to Beauty’s team relied on a mix of influencer discovery tools and manual spreadsheets, a system that quickly proved unsustainable for the massive scale their growing business required. Campaign reporting was a time-consuming effort, and they lacked the unified insights needed to make agile and strategic decisions across vast international markets. Scaling influencer efforts while maintaining a human touch had trapped the marketers managing the program in a cycle of reactive work and made it impossible to stay ahead of the ever-shifting social media landscape.

Unlocking global influence with Sprout Social

Care to Beauty needed a partner who could truly support their ambitious global vision and rapidly growing business needs, and Sprout Social’s Influencer Marketing proved to be the ideal fit. As a performance-focused brand, Care to Beauty found a pivotal advantage in the Sprout Social comprehensive campaign management and ROI tracking features. Having the ability to assign unique links and track content to precisely measure influencer impact on traffic and sales was a “game-changer.” This strategic shift transformed Care to Beauty’s influencer marketing from a brand awareness play into a fully quantifiable growth channel.

We chose Sprout Social because we needed a platform that could truly support our growth needs and global vision. What immediately stood out was the robust data and filtering capabilities, especially audience demographics, interests and authenticity checks. This helped us find the right influencers for each market much faster and with more confidence that they would be aligned to our strategy.

Anistalda Gomes
Creative Content Lead

Care to Beauty gets applications from influencers through forms. Sprout’s insights and vetting helped to reduce the time it takes to analyze each profile by 75%, so the team can move efficiently forward and focus on other tasks. The platform integrates seamlessly to simplify influencer marketing processes like audience quality vetting, organizing campaigns and pulling performance data into one workflow.

Care to Beauty successfully centralized its entire influencer program with Sprout Social, gaining much-needed structure and visibility across teams and markets. Every aspect, from discovery and outreach to campaign coordination and content performance review, now lives in one central hub. With multiple active marketers collaborating on the platform, the team maintains full visibility into each other’s work: fostering continuity, avoiding duplication of efforts and ensuring aligned communication and workflow (even across different time zones and regions). The team taps into the platform’s powerful ability to tag, group and segment influencers based on past collaborations, regions or product interests, which has helped facilitate long-term relationships and quickly re-engage the right creators for new opportunities, even during shifts in team availability or responsibilities.

Driving tangible results and market leadership

During key retail moments, Care to Beauty’s influencer program has demonstrated remarkable effectiveness. On Black Friday 2024, for example, their influencer-led initiatives achieved a staggering 10x increase in influencer-attributed sales compared to the program’s performance in the previous sales period. To make their Black Friday campaign as fun and interactive as possible, Care to Beauty marketers launched a creative challenge for influencers, keeping them motivated while boosting sales.

“Sprout Social Influencer Marketing played a major role in that process—the integrated chat feature was essential for maintaining daily communication and tracking each influencer’s progress throughout the campaign. It really helped us stay organized and responsive,” shares Rita Saraiva, Influencer Marketing Specialist at Care to Beauty.

The comprehensive Reporting, including performance tracking by campaign and creator, has given Care to Beauty concrete insights to share with leadership. These insights have resulted in a strategic application of more budget and attention toward long-term influencer partnerships that consistently deliver results, rather than one-off collaborations. Reporting features were also crucial to Care to Beauty’s tiered partnership model. By tracking influencer post counts and individual performance insights, the team developed a data-driven framework to assess and categorize their collaborations.

Sprout Social’s Influencer Marketing Reporting has played a key role in helping us prove the ROI of our influencer campaigns and position influencer marketing as a true growth channel—not just a branding tool. Everything from outreach to contract status to campaign performance lives in one place, allowing us to scale our operations without losing the human touch that makes these partnerships truly work.

Rita Saraiva
Influencer Marketing Specialist

The transition to Sprout Social has allowed Care to Beauty to stay agile and experiment with new campaign formats, such as challenges, wishlists or long-term reward programs, without overwhelming their marketing team. This agility, coupled with quick access to reliable performance data, has enhanced internal reporting and efficiency.

Pioneering tomorrow’s beauty landscape

Care to Beauty isn’t just selling beauty products. They’re building a global community rooted in trust, education and real connection. Their journey with Sprout Social’s Influencer Marketing is just beginning, and they’re excited to continue expanding these programs, building lasting relationships with their customers through creative partnerships with influencers.

As they look to the future, Saraiva offers this vital advice for brands just starting out in influencer marketing: “Don’t chase numbers—chase alignment. Work with creators who genuinely love your brand or your niche, and prioritize authenticity over follower count.”

Ready to unlock the power of authentic influencer partnerships and drive measurable growth for your brand? Request a personalized demo of Sprout Social’s Influencer Marketing today.

The post How Care to Beauty mastered global reach with Sprout Social’s Influencer Marketing appeared first on Sprout Social.

Navigating the healthcare social media landscape

Social media marketing in the healthcare industry presents a unique set of challenges. It’s a crowded and competitive space, rife with misinformation and often dominated by attention-grabbing distractions. Breaking through the noise to connect with patients and provide accurate, accessible health information is no easy feat. For Penn State Health, with its vast network of hospitals, outpatient locations and a global community of students and researchers, the task was even more daunting.

Before Sprout Social, Penn State Health’s emerging social media team juggled a complex mix of tools and platforms, struggling to manage their sprawling digital presence effectively. They needed a way to streamline their workflows, improve efficiency and truly harness the power of social media to achieve their ambitious goals.

A prescription for social media success

Penn State Health discovered a comprehensive solution in Sprout Social. Recognizing the platform’s ability to unify and streamline their social media efforts, they were drawn to Sprout’s user-friendly interface and powerful features. With Sprout, Penn State Health was poised to transform their social media strategy and enhance their digital engagement.

“We were looking for something that had greater capability to manage and monitor all of the different audiences that we engage with on all the platforms we operate across,” explains Amy Peiffer, Social Media Lead at Penn State Health. “And we had to do it in a really streamlined, centralized manner since we’re a very lean team.”

Sprout’s Smart Inbox streamlines patient interactions

The Smart Inbox became the cornerstone of Penn State Health’s social media operation. It empowered their team to efficiently manage a multitude of social channels, track conversations and respond to patient inquiries with empathy and speed. Critical messages no longer get lost in the shuffle.

Saved Replies deliver humanity at scale

Sprout’s Saved Replies feature proved to be a game-changer for Penn State Health’s customer care strategy. By creating a library of pre-written responses to frequently-asked questions, they ensure consistency in their messaging while still allowing for personalized touches. This not only saves valuable time but also enables their team to connect with patients on a human level, even during high-volume periods.

“Community managers who monitor our channels don’t have to hunt for the necessary answers to the same questions time and again,” says Amy. “At the same time, it still offers enough flexibility to maintain a personal, human touch on social media.”

Tagging and Reporting illuminate social media insights

With Sprout’s powerful Tagging architecture, Penn State Health can now segment their audience, track content performance with precision and extract meaningful insights from their data. This data-driven approach revolutionized their social media strategy, enabling them to make informed decisions based on concrete evidence rather than guesswork.

Amy Peiffer, a self-proclaimed “analytics evangelist,” finds that Sprout has fueled her passion for data-driven decision making.

Sprout is very customizable and powerful. It allows us to pull Reports that are very visual and easy to understand, giving top-line accessibility to key facts and figures.

Amy Peiffer
Social Media Lead

In the first six months of using Sprout, their time to build a custom report dropped by nearly 70%.

This approach hasn’t only improved their social media performance but has also improved transparency and collaboration across departments. Sprout’s customizable Reports have made it easier to communicate the value of social media to executive leadership, influencing budget allocation and strategic decision making.

Social Listening amplifies the voice of the patient

Sprout’s Social Listening tools opened a new window into the world of their patients. By monitoring conversations and tracking brand sentiment, Penn State Health has a deeper understanding of their audience’s needs, concerns and preferences. This invaluable information helps them identify potential disasters, address patient concerns proactively and tailor their content to appeal to their community.

The human touch in a digital world

In a world where healthcare can often feel impersonal and overwhelming, Penn State Health uses Sprout Social to bring a human touch to the digital space. They understand that behind every social media interaction is a real person with real needs and concerns.

“One thing that I wish people knew about managing social media for a place like Penn State Health is that at the end of the other stream of communication, it’s a real person,” says Amy. “And at the other end of our social media channels at Penn State Health, it’s always a person who’s responding.”

With Sprout Social, Penn State Health has found a powerful ally in their mission to provide compassionate, patient-centered care. They aren’t just managing social media channels; they’re building relationships, fostering trust and making a positive impact on the lives of their community.

A partnership for the future

Penn State Health’s journey with Sprout Social is a testament to the power of technology to enhance human connection. By embracing Sprout’s comprehensive platform and dedicated customer support, they’ve found a true partner in their pursuit of social media excellence. The results have been transformative. Sprout has empowered their team to achieve significant time savings, increase efficiency and make more informed, data-driven decisions. But the true impact goes even deeper, enabling them to connect with their audience on a more human level and make a real difference in the lives of the people they serve. Penn State Health saw an 80% reduction in errors, resulting in just one support ticket per month. Their support turnaround time was reduced from 3-5 days to 1 hour. They were also able to eliminate the need for an additional contractor-supported role due to the efficiency gains they saw with their full-time team members.

“I genuinely lean on them in ways where customer support can be challenging in social media,” says Amy. “It’s been very refreshing and helpful to have almost an extension of our team.”

As Penn State Health continues to navigate the ever-evolving landscape of healthcare and social media, they can rest assured that Sprout Social will be there to support them every step of the way.

Request your free Sprout Social demo to see how you can transform your social media strategy today!

The post How Penn State Health delivers efficient, empathetic engagement on social appeared first on Sprout Social.

A growing need for a more cultivated social customer care approach

Responsive customer care is paramount for today’s consumers. Nearly three-quarters expect brands to respond within 24 hours or less, according to The Sprout Social Index™. Yet, ScottsMiracle-Gro found themselves grappling with response times that stretched into days or even a week, a delay that wilted customer satisfaction and brand perception. Their previous system, a tangled web of multiple different platforms, created inefficiencies and frustrated agents.

“It was insane,” recalls Sara Smith, Manager of Consumer Services at ScottsMiracle-Gro. “They were using 8 to 10 different systems on any given day…It made their job so much more complex than it needed to be.” After she joined the team, their social team quickly onboarded with Salesforce and social was one of the first integrations.

Unlocking the potential of social care with Sprout’s Salesforce Service Cloud integration

ScottsMiracle-Gro sought a solution to streamline their social media management and enhance customer care. They had other options but ultimately chose Sprout Social. The seamless integration of Sprout Social with Salesforce Service Cloud helped transform their social media management. Along with Sprout’s stellar social media management tools, its social data has the unique ability to flow right into Salesforce.

It was a game changer. Social training used to be a whole day thing, now it’s an hour. The system is so user intuitive. That’s one of our favorite things about it.

Sara Smith
Manager of Consumer Services

This integration dramatically simplified ScottsMiracle-Gro’s internal workflows, eliminating the need for agents to hop between systems. Before, agents had to swivel between platforms to adequately assist a customer. Now, all of that can be done in one place. It also provided a consolidated hub for reporting and analytics, giving ScottsMiracle-Gro valuable data-driven insights to nurture their social media strategies proactively.

The power of integration: ScottsMiracle-Gro’s recipe for social success

The impact of Sprout Social was immediate and far-reaching. “It literally was cutting our social agent’s time in half instantly,” says Smith. They saw a 50% decrease in the time it took to resolve a case. This newfound efficiency empowered their team to take action much more frequently, resulting in a remarkable 381% increase in their action rate.

By centralizing all social media interactions within Service Cloud, agents are able to view and respond to messages from various platforms in one location.

Our agents do almost everything in Salesforce now, including social, thanks to the integration with Sprout.

Sara Smith
Manager of Consumer Services

Average time to action is down 91%. This dramatic improvement allows agents to provide more personalized and effective support, as they now have a more comprehensive view of each customer’s history and preferences.

Beyond the significant time savings, ScottsMiracle-Gro also saw improvements in agent satisfaction and retention, a direct result of a more streamlined and manageable workflow. The integration empowered ScottsMiracle-Gro to not only enhance the customer experience, but also successfully navigate unexpected viral social moments, demonstrating the agility and responsiveness that Sprout Social enables.

“When I started, agents would beg to not have to manage social customer care tickets. Now, agents proactively ask to work on social tickets because of how much more efficient the process is,” says Smith. “I love that for the job quality of my agents. For me, it helps retain people and improves my own job satisfaction.”

Social insights for sustainable growth

ScottsMiracle-Gro’s success story underscores the transformative power of Sprout Social and Salesforce Service Cloud. Sprout’s intuitive interface, coupled with the seamless customer service management in Salesforce Service Cloud, has enabled ScottsMiracle-Gro to cultivate a thriving social media presence while prioritizing employee satisfaction and development.

Ready to see how Sprout Social can help your business blossom in the digital age? Request a personalized demo today.

The post ScottsMiracle-Gro empowers agents and cultivates brand loyalty with Sprout Social’s Salesforce Service Cloud integration appeared first on Sprout Social.

“We exist to help Australian farmers increase their profitability and sustainability,” said Danielle Gault, Communications Manager – West for GRDC. “We help them do that by investing in RD&E projects and communicating the outcomes of this research back to them through various channels, including social media. They use the information to improve their farming systems and make them more profitable and sustainable.”

Communicating to a seemingly niche audience might sound straightforward, too—but that’s not the case for GRDC. “We serve all grain growers in Australia, which means our primary audience is demographically broad—from young growers straight out of university to experienced growers in their 60s and 70s,” Gault explained. “All these groups use social media in very different ways. So, our main challenge is to communicate messages in a multilayered way, from 30-second Reels to in-depth, 1,000-word articles, so that we can deliver value to our entire audience, which also includes researchers.”

How can Gault and two other colleagues effectively meet this challenge, given that none are focused solely on social media management for GRDC? They rely on Sprout Social, which the organization has used for nearly a decade. “Sprout lets us post at a high frequency across multiple channels, but in a structured and considered way that is based around our specific goals for each platform,” Gault said.

Sprout isn’t just supporting our social strategy—it’s making it happen. Sprout allows us to perform at a level above what you might expect for a small social team with limited resources. We get a lot of high-quality content out to our audiences every week. We trial, test and measure. And we track and adapt to trends quickly.

Danielle Gault
Communications Manager - West

Using Sprout’s reporting to identify top-performing content and track audience feedback

Grain growers in Australia have more than a passing interest in GRDC’s work. They help fund it through levies on the agricultural products they grow, including wheat, coarse grains like barley, pulses such as chickpeas, and oilseeds like canola. The Australian government also invests in GRDC by matching growers’ levy contributions up to a certain percentage. It has a similar co-investment model for the 14 other Rural Research and Development Corporations (RDCs) in the country, including Dairy Australia and Wine Australia.

Gault, GRDC’s communications manager for the entire western region of Australia, said she is amazed “by the scale and breadth of what the organization does.” As of early 2025, that work includes investing in more than 800 different RD&E projects, many of them multiyear in scope and conducted in collaboration with universities or science agencies.

Keeping grain growers and other interested parties informed about these projects and other news and topics of interest requires GRDC to publish fact sheets, videos, podcasts, its flagship magazine, Groundcover Online, and other content online and offline. It also hosts numerous events throughout the year, from webinars to workshops. GRDC’s channels on Facebook, Instagram, X, YouTube and LinkedIn play a crucial role in helping the organization to promote its wide and diverse range of content and events—and also, elevate brand awareness.

“Part of our organizational success metric is ensuring that grain growers are aware of the projects we do, and the work their levies are funding,” said Gault. “We monitor both traditional and social media to gauge attribution for the projects that GRDC invests in.”

Tagging and Reporting in Sprout helps Gault and her cohorts to identify which content is hitting the mark with audiences on social and easily share results with key stakeholders, including GRDCs executive team. “Our leadership team is particularly interested in understanding the specific content that is getting the most engagement—especially since we changed our strategy from primarily pushing out information to our audiences to trying to engage more with them.”

That shift in approach includes finding opportunities to use humor when appropriate. One win that Gault highlighted to leadership in a Post Performance Report from Sprout was a punny post from 2023 about “cropping.” It went viral, earning a reach of 3.5 million and 60,000 engagements.

This post was an installment of GRDC’s “Friday Funny” series, which Gault and her team launched in 2022 to engage audiences by offering a lighthearted take on grain growers’ vocation. The series is also intended to help GRDC take a break from its content offerings that are typically technical and dense.

“At the end of a busy day, people may not be in the headspace to read Ph.D.-level content about plant breeding,” Gault said with a laugh. “So, we need to package up what GRDC does in a way that’s easy for our primary audience to absorb and that also helps build awareness for our brand and attract new audiences, too.”

With Sprout’s Reporting, we can bundle insights from across channels and understand what is working well and what’s not. The reports have become essential to informing our content and social strategies. I even generate reports specifically on our podcast and video social performance.

Danielle Gault
Communications Manager - West

Measuring success and making plans to optimize content for different platforms

For the past few years, Gault and her team have been on the front line of helping GRDC to transform its social strategy and social brand voice to a more engagement-focused, content-driven strategy. And according to Gault, that includes using more storytelling, in addition to more humor.

“Grower stories and case studies are absolutely, by far, our most popular content,” she said. “It’s that peer learning element. Farmers want to know what other farmers are doing, and what their successes and challenges are. And they want to learn about new technology or new research in the language that growers use.”

Gault said GRDC has also been experimenting more with video, especially short-form video. “We’ve had to work very hard to bring that strategy into social with our team’s limited time and resources. But in the past 18 months, we’re much more active in the Reels space on Instagram and with Shorts on YouTube. We’ve already had some successes, like our video for National Agriculture Day that had sweeping shots of paddocks and farm machinery, farmers at work and rock music.”

Gault said that video received a lot of positive feedback, including from people who took the time to send emails to GRDC to say how much they loved the content. “That was such a nice outcome,” she reflected. “It doesn’t often happen that you get social feedback outside of social! It signaled to us that we are heading in the right direction.”

More proof of success came in the form of performance metrics for 2023, which showed that the GRDC was realizing strong overall returns from its new social media strategy. Gault shared some of these metrics, which were gathered using Sprout:

• 101% growth in video views
• 79% increase in impressions
• 63% boost in engagements

“We essentially doubled our video views, which we were excited about,” said Gault. “In 2023, we also saw audience growth of 13.9% across all the channels we use. And for some specific channels, the rate was significantly higher. For example, our audience growth on LinkedIn was 37.5% in 2023.”

Looking ahead, Gault says she is eager for GRDC to take a more rigorous approach to optimizing content for each social media platform it uses and experimenting with strategies that appeal best to the different generations of growers the organization needs to reach through those various channels.

“Sprout is very good at helping us to be strategic with our approach. It gives us such a nice clear snapshot of what’s happening across our channels,” Gault said. “Sprout helps us choose optimal posting times and ensure that we don’t put out too much content or overlap efforts. We’d have to do all this manually otherwise, which I just don’t think would be possible for our small team.”

To find out how Sprout Social can help you make the most of your resources to optimize content and increase audience engagement across all your social channels, request your free demo today.

Sprout’s core features for publishing, community management, reporting and listening are essential to our team. And because we publish a high volume of posts—3,615 in 2024 alone—we find the publishing and scheduling tools in Sprout exceptionally useful.

Danielle Gault
Communications Manager - West

The post How Sprout helps GRDC increase engagement with multiple generations of Australia’s grain farmers appeared first on Sprout Social.

When Jillian Wallace joined Randstad as their U.S. Social Lead in 2023, she found their social media presence stuck in the past. “Think social media 2014,” she recalls, “Very safe. A lot of stock photography, very reliant on sending people to links to blogs, links to case studies.” It was a far cry from the dynamic, engaging content needed to capture the attention of today’s job seekers and employers.

Adding to the challenge were Randstad’s strict brand guidelines and limited budget for social media. Jillian faced an uphill battle to modernize their approach and convince stakeholders of the value of a social-first strategy.

Unlocking efficiency and collaboration with Sprout Social

Determined to transform Randstad’s social media presence, Jillian partnered with marketing agency Nebo for a complete overhaul of the social strategy, with Sprout Social as a key platform to facilitate this change. Nebo, a Sprout Social customer familiar with its collaborative features and robust reporting capabilities, was confident it was the ideal platform to elevate Randstad’s social media presence. With Sprout’s powerful tools and intuitive interface, they were finally equipped to tackle Randstad’s unique challenges.

[Sprout Social] is the elite social media management tool.

Jillian Wallace
Social Media & Content Director, Randstad

“From a collaboration perspective, and as data-driven social media marketers…there’s really no beating the Reporting,” says Jarno Oostingh, Senior Director of Social & PR at Nebo.

This robust reporting is complemented by powerful tools like Sprout’s Smart Inbox, which streamlines Randstad’s community management and allows for efficient responses to comments and messages across multiple platforms. This proved crucial for addressing problems and managing their online reputation, especially given the high volume of interactions they receive daily.

Measuring social media success at Randstad

With Sprout’s robust analytics, Jillian could finally track the impact of their social efforts and prove ROI to stakeholders. “The data [from Sprout Social] shows how incredible the work has been as far as driving engagement, impressions and follower growth,” she shares. “All of the numbers are honestly exceptional.”

The efficiency, collaboration and insight from working with Sprout Social on Randstad’s social media presence was significant.

Jarno Oostingh
Senior Director of Social & PR, Nebo

With Sprout’s help, Randstad’s social media community grew by over 400%, and they saved 60 hours per month on community management after implementing Sprout’s Smart Inbox. Moreover, they achieved a 45% social media engagement growth in 18 months. But the transformation went beyond numbers. Sprout Social empowered Randstad to become a true social-first organization, creating engaging content that resonated with their audience and strengthened their brand.

Jillian’s favorite part? “The automation of it all,” she says. “Having your templated responses, having the community management in there…[and] crisis management is a huge thing here.”

The transformation in Randstad’s social media presence is evident in their content. “It allowed us to put significant effort towards creating social-forward content, even when speaking about a serious topic like workplace safety” says Jarno, pointing out a comparison of Randstad’s posts before and after implementing Sprout Social:

A partnership for success

With Sprout Social as their foundation, Randstad and Nebo built a powerful partnership that propelled their social media strategy to new heights. The platform’s ease of use and collaborative features foster seamless teamwork, allowing them to focus on strategy and creative execution. As Jillian points out, “The collaboration piece is really a time saver, especially when you’re working with an agency partner. [Having the right platform] takes a lot of that very manual stuff off of my plate.”

For agencies, “the right technology helps you invest more time in refining strategy and creative to achieve ambitious goals,” Jarno suggests.

Sprout’s comprehensive toolset, including Employee Advocacy and Social Listening, further streamlined their workflow and maximized their impact. By consolidating their efforts within a single platform, they achieved a level of efficiency and effectiveness that’d have been impossible before.

The future is social for Randstad

Today, Randstad stands as a shining example of how even the largest organizations can transform their social media presence with the right tools and strategy. Sprout Social has empowered them to connect with their audience in more meaningful ways, build stronger relationships and achieve remarkable results.

Sprout is such an incredibly well-rounded tool. It’s sophisticated, and its Reporting—there’s really no beating it.

Jillian Wallace
Social Media & Content Director, Randstad

If you’re ready to unlock the full potential of social media for your business, request a personalized demo of Sprout Social today.

The post Randstad: A global staffing giant finds its social voice appeared first on Sprout Social.

“At Disobey, we believe in the power of authenticity, openness, & real connections. Whether it’s between the audience and brand, game, or publisher, creating those genuine relationships is key. That’s why we founded Disobey—to revolutionise how brands interact on social, making sure every fan feels seen and appreciated, turning them into engaged superfans.”, said Katja Schreiber, CEO at Disobey. “We steer clear of the bland, corporate approach. Instead, we focus on relatable, emotive content that speaks the language of the community, building trust through meaningful interactions. We take pride in setting higher standards in our industry & creating work that makes us & our clients proud.”

While Disobey has an ongoing “mission to shake up the gaming industry for the better,” they also need to show clients that its bold and unconventional approaches are indeed delivering quantifiable results. For this, Disobey relies on tools in the Sprout Social platform, which it uses to track social media content performance and manage communities effectively while monitoring competitors and conversations, and staying on top of trends.

Social moves fast, but we move even faster. We’re huge fans of Sprout’s Social Listening tool, and with it, we’re on top of the gaming industry 24/7. We’ve set up a variety of Listening topics to track gaming accounts—monitoring what they’re posting, how they’re reacting to trends and what conversations are sparking excitement. We also use this to track discussions around competing games and anything else we need to stay informed on. This way, we always stay ahead of the curve and know exactly what resonates with players at all times.

Kat Schrieber
CEO

Tracking and demonstrating the ROI of social media with Sprout’s Reporting

Disobey partners with some of the world’s biggest game publishers, developers and brands—including Square Enix, Humble Bundle and NVIDIA — to deliver impactful influencer campaigns and scroll-stopping social content that drives engagement and results. From open-world adventures and RPGs to sims and puzzles, Disobey crafts strategies that elevate brand presence, captivate audiences and fuel community growth.

Core to Disobey’s social media management services is the agency’s focus on blending paid social with organic content to help its clients foster online communities while building brand awareness to ensure their games get seen.

“We’ve championed the power of organic social since day one. At Disobey, we believe strong organic content is key to captivating players, driving them back into the game and reaching new audiences. We create superfans through strong community management and that’s another reason why we love Sprout—it helps us keep a pulse on our communities, fostering deep connections and turning casual scrollers into dedicated fans.” said Schreiber.

To date, the agency has created well over 10,000 social media posts and has sent nearly 100,000 messages through Sprout Social to engage the various communities they manage at scale. Disobey’s collaborations with over 2,000 influencers have generated more than 100 million impressions. And on social media overall, the agency’s work for its gaming clients has generated over 400 million organic impressions.

Although Disobey consistently delivers strong results, some gaming brands may struggle to recognize the immediate value of organic social media and community-building efforts, as ROI can be more challenging to measure on a day-to-day basis.

“We’re always refining our approach to help clients fully understand the unique advantages of social media and why it matters,” said Schreiber. “Many recognise the value, but it can sometimes be challenging to directly tie organic efforts to immediate financial metrics like sales. That’s where paid media makes it much clearer. On organic, our focus is on showing how long-term community and brand building creates sustainable growth, brand loyalty and deeper connections that ultimately drive results”.

When it comes to demonstrating ROI, Disobey benefits from the wealth of tools, like Reporting, that Sprout Social offers, which help the social team track and illustrate how and why their social media efforts are meeting clients’ goals. “Having solid data to back up your work and clearly show clients the impact you’re making is absolutely essential,” said Rachel Drever, Marketing Executive. “It helps that Sprout also presents the data in an easy, digestible way.”

Sprout’s reporting tools are incredibly powerful. I’m constantly diving into the data to see what’s working and what’s not, allowing us to tweak and optimise our content and community management strategies quickly. It’s all about staying agile and responsive to what the audience needs.

Rachel Drever
Marketing Executive

Focusing on accessibility and inclusiveness in community-building—with help from Sprout

Accessibility and inclusiveness are key to community-building success and thus are a significant focus for the social team at Disobey. “At Disobey, we’re leading the charge in building kind, inclusive communities that are accessible by default. This approach broadens our clients’ audience by reaching often-overlooked markets and reinforces their commitment to inclusivity for all community members. Accessible, inclusive content is at the heart of building strong connections with our communities,” said Drever. “This is a key focus for us, and our team values Sprout’s accessibility features, which help us ensure our content is inclusive for everyone. We consistently stay up to date with new tools and standardise these features across our work to guarantee accessibility.“

Schreiber and Drever agree that the social team at Disobey could not manage the thriving communities they build for gaming clients as efficiently as they do today without Sprout.

“As an agency managing many different clients across all major social media platforms and sending thousands of community messages every month, we heavily rely on Sprout Social to streamline our operations. It saves us time and enables us to consistently deliver the results our clients expect—all in one hub! Approvals are seamless, feedback is easy and the range of tools like Reporting and the Smart Inbox is a godsend. We absolutely love it,” said Drever.

“Without Sprout to efficiently filter inbound messages, we couldn’t support our communities day-to-day in the way we do. The Smart Inbox, Tagging and reporting tools are crucial to how we operate. Thanks to Sprout, we can build engaged communities, learn from our content and ultimately meet our clients’ goals more effectively.”

Sprout’s tagging capabilities are fantastic. This is not something you can do natively on platforms. So having that feature, whether it’s in the Smart Inbox or when publishing—like tagging before a post goes live or using the automated rules to help filter through the noise—is incredible. It really helps with reporting and I love it.

Rachel Drever
Marketing Executive

To find out how Sprout Social can support your agency’s efforts to help clients build engaged online communities and achieve social media ROI, request your free demo today.

The post Game on: How Disobey uses Sprout to help clients win at social media marketing that scores ROI appeared first on Sprout Social.