In 2015, suites helped us listen and centralize data. But in 2026, we need high-fidelity signals, not more noise. The entire enterprise needs access to systems that create intelligence.

While you fight the complexity tax–broken APIs, support delays and bloated interfaces—competitors are turning noise into signals and signals into decisions—empowering decisions at machine-scale.

Join Liz Miller, VP & Principal Analyst at Constellation Research, for a deep dive into the decision divide—and how to close it. Move beyond feature lists and design an architecture of a modern social business.

You’ll learn four frameworks to re-architect your stack:

• Diagnose the usability gaps slowing your speed to insight
• Quantify the cost of innovation lag and support deficits
• Build an integrated ecosystem that ends the security risk of silos
• De-risk migration with a roadmap to maintain operational fidelity

Speed is the only competitive advantage left. But, authenticity and precision in decisions can sharpen that competitive edge. Save your spot for a vendor-neutral working session on what today’s social stack demands.

The post From Noise to Signal: Re-Strategizing Social for the Decision Velocity Era appeared first on Sprout Social.

Oatly’s loyalty comes from recognizing and celebrating micro-cultures—letting fans feel seen and heard in their own language and co-creating with the communities that influence culture.

From the Oatly Lookbook to sparking dialogue around sustainability to uncovering niche micro-communities in the depths of Reddit, Oatly’s social team proves that listening is more than reputation management: it’s predictive advantage.

Watch this fireside chat featuring Paula Perez, Social Content Specialist at Oatly. Paula will share how Oatly uses community insights and social data to shape business strategy—from international product launches to creative campaigns—by deeply understanding their audiences and the cultural moments that move the market.

You’ll walk away with:

• Real examples of how Oatly turns community insights into meaningful brand and product decisions
• Strategies to foster loyalty by showing up authentically in the comments
• A blueprint for using social as your early-warning system to anticipate market shifts

The post Predictive Power: How Oatly Turns Social Community Into Business Strategy appeared first on Sprout Social.

You’ll walk away with:

• A clear view of the consumer patterns defining 2026
• Practical tips and tactics to translate signals into strategy
• Real-world proof from brands already putting these patterns into play

The post From Signals to Strategy: 2026 Social Behaviors That Matter with IKEA & Coco Mocoe appeared first on Sprout Social.

Join leading experts from Meta and Sprout Social for an exclusive webinar exploring why creator content is rapidly becoming the highest-converting asset in a marketer’s toolkit. Find out the key themes behind top-performing campaigns and learn how to scale your success with Meta partnership ads.

You’ll uncover new data, cutting-edge insights and best practices from industry leaders, as they dive deep into these essential influencer marketing topics:

• Creators as Trusted Connectors:
  Explore how creators build authentic relationships and drive meaningful engagement.
• Influencer Marketing ROI:
  Understand why influencer marketing is now central to modern paid strategies—and how it delivers measurable results.
• Meta Partnership Ads Advantage:
  See how combining organic reach with paid promotion through Meta partnership ads can outperform traditional advertising.
• Real-World Success Stories:
  Hear how brands are integrating partnership ads into their always-on strategies for sustained impact

Plus, get a behind-the-scenes look at Sprout Social’s new Instagram partnership ads integration. Learn how teams can seamlessly request permissions and boost influencer content directly within the Influencer Marketing workflow—enabling faster execution and greater impact, all without Ads Manager workarounds.

Whether you’re already using Sprout’s Influencer Marketing platform or just getting started with creator content, this webinar will help you rethink what is possible and show you exactly how to make it happen.

The post More Than Reach: How Creators & Meta Partnership Ads Scale ROI appeared first on Sprout Social.

Companies are finding new ways to use the voices of those who know the brand best to: humanise their brand, boost organic reach, drive talent and sales pipeline, save on ad spend and amplify thought leadership across channels beyond LinkedIn.

Watch this session featuring the globally leading brand BIFFA to learn how to:

• Unlock authentic B2B influence: Leverage employee voices to drive trust, engagement and brand credibility in ways traditional marketing can’t.
• Measure ROI with real data: See how you can deliver measurable results and influence leads, pipeline and talent acquisition to get more buy-in and resources for social media.
• Create a culture of advocacy: Learn how to build a program that motivates and makes sharing on social natural (and fun!) for employees.
• Turn Insights into Action – Get a live walkthrough of Sprout Social’s employee advocacy tools to start or elevate your program, optimise your existing content, and track success.

Not a B2B brand? You’ll also see why employee advocacy isn’t just for B2B, but can be for any business looking to grow influence, foster stronger communities and build long-term loyalty.

The post Employee Influence: The Secret Weapon for B2B Social Media appeared first on Sprout Social.

This session explores how brands can build a resilient influencer marketing strategy by expanding to alternative platforms like YouTube Shorts, Instagram Reels, and Pinterest Idea Pins. Learn from industry leaders about how to safeguard your brand’s presence and engagement across multiple channels.

You’ll gain insights into:

• How to build a resilient, multi-platform content strategy that reduces dependency on any single channel.
• The proactive steps brands are taking to diversify their content mix in response to evolving digital landscapes and regulatory risks.
• The secrets to successfully leveraging alternative platforms like YouTube Shorts, Instagram Reels, and Pinterest Idea Pins to amplify your brand’s reach and engagement.
• How to safeguard your brand’s presence and engagement by adapting to new trends and algorithm shifts.

Explore how diversifying your content strategy can propel your brand forward.

Panelists

• Greg Rokisky, Senior Social Media Strategist, Sprout Social
• Colin Daniels, Marketing Strategist at It’s Colin Daniels
• Caroline Farley, Senior Manager, Influencer Marketing at Scribe
• Nikki Bock, Senior Manager, Influencer marketing & Social Engagement, Newell Brands
• Joey Maestas, Head of Creators and Consumers, Microsoft

The post Tied to the Algorithm: How Brands are Diversifying their Content Strategy appeared first on Sprout Social.

Join us for a quick 30-minute breakdown of what’s popping off in 2025 and why, based on our global market research. Sprout’s own Aubree Schaefer, Content Strategist, and Autumn Benitez, Social Media Specialist, will unpack three brand-led social campaigns and the takeaways hiding in plain sight.

Whether you’re short on time or craving inspo, this snack-sized webinar will:

• Dish up our latest data report in three juicy lessons
• Show you how to turn scrolls into strategy
• Reveal what calculated risks are paying off on social right now

The post Be So FR: 2025’s Greatest Social Moments (So Far) appeared first on Sprout Social.