Guides | Sprout Social https://sproutsocial.com/insights/guides/ Sprout Social offers a suite of <a href="/features/" class="fw-bold">social media solutions</a> that supports organizations and agencies in extending their reach, amplifying their brands and creating real connections with their audiences. Thu, 05 Feb 2026 21:32:52 +0000 en-US hourly 1 https://media.sproutsocial.com/uploads/2020/06/cropped-Sprout-Leaf-32x32.png Guides | Sprout Social https://sproutsocial.com/insights/guides/ 32 32 Implementing a Social Media Newsroom Model [Guide + Template] https://sproutsocial.com/insights/guides/social-media-newsroom-model/ Mon, 24 Nov 2025 16:01:23 +0000 https://sproutsocial.com/insights/?post_type=guides&p=188338 The post Implementing a Social Media Newsroom Model [Guide + Template] appeared first on Sprout Social.

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]]> The CMO’s Social Media Planning Guide for 2026 https://sproutsocial.com/insights/guides/cmo-planning/ Tue, 14 Oct 2025 11:20:03 +0000 https://sproutsocial.com/insights/?post_type=guides&p=212544 The post The CMO’s Social Media Planning Guide for 2026 appeared first on Sprout Social.

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]]> How to Use Social Data Like a Pro: 40 Strategies for Smarter Marketing https://sproutsocial.com/insights/guides/best-ways-to-use-social-data/ Wed, 13 Aug 2025 14:00:34 +0000 https://sproutsocial.com/insights/?post_type=guides&p=147473/ The post How to Use Social Data Like a Pro: 40 Strategies for Smarter Marketing appeared first on Sprout Social.

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]]> The 2025 generational marketing playbook: How to engage every age group on social https://sproutsocial.com/insights/guides/generational-marketing/ Tue, 17 Jun 2025 14:00:07 +0000 https://sproutsocial.com/insights/?post_type=guides&p=151362/ The post The 2025 generational marketing playbook: How to engage every age group on social appeared first on Sprout Social.

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]]> From Crisis to Connection: How to Build a Social Media Crisis Management Strategy https://sproutsocial.com/insights/guides/social-media-crisis-management/ Mon, 02 Jun 2025 14:36:20 +0000 https://sproutsocial.com/insights/?post_type=guides&p=138484/ The post From Crisis to Connection: How to Build a Social Media Crisis Management Strategy appeared first on Sprout Social.

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]]> Influencer Marketing Platform Buyer’s Guide https://sproutsocial.com/insights/guides/influencer-marketing-platform-buyers-guide/ Thu, 29 May 2025 14:27:58 +0000 https://sproutsocial.com/insights/?post_type=guides&p=205155 The post Influencer Marketing Platform Buyer’s Guide appeared first on Sprout Social.

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]]> How To Build a Brand on Instagram: A 7 Step Playbook for Social Media Managers https://sproutsocial.com/insights/guides/how-to-build-a-brand-on-instagram/ Tue, 18 Mar 2025 14:32:39 +0000 https://sproutsocial.com/insights/?post_type=guides&p=198736 Instagram is evolving faster than ever, and staying ahead isn’t just an advantage—it’s a necessity. With 84% of social media users active on Instagram, Read more...

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]]> Instagram is evolving faster than ever, and staying ahead isn’t just an advantage—it’s a necessity. With 84% of social media users active on Instagram, it’s the most popular platform across generational divides, making it a critical channel for brand growth.

But with new features, trends and tools rolling out constantly, what worked last week might not work tomorrow. How do you keep up? How do you make sure your strategy isn’t just reactive but built for long-term success?

This guide has the answers. Inside, you’ll learn how to:

  • Set strategic goals that drive real impact
  • Identify and connect with your ideal audience
  • Develop a content strategy that wins engagement
  • Build and nurture a thriving Instagram community
  • Use data to refine and optimize your approach

Instagram isn’t slowing down, and neither should you. Download the guide now and build a strategy that keeps your brand ahead—no matter what comes next.

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]]> Building a better martech stack with social data https://sproutsocial.com/insights/guides/martech-stacks/ Mon, 03 Feb 2025 16:34:15 +0000 https://sproutsocial.com/insights/?post_type=guides&p=197506 The post Building a better martech stack with social data appeared first on Sprout Social.

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]]> Everything you need to know about social media strategy for executives https://sproutsocial.com/insights/guides/social-media-strategy-for-executives/ Fri, 27 Sep 2024 15:19:39 +0000 https://sproutsocial.com/insights/?post_type=guides&p=193076 The post Everything you need to know about social media strategy for executives appeared first on Sprout Social.

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]]> Social listening ROI: 4 ways social listening boosts engagement and revenue https://sproutsocial.com/insights/guides/roi-social-media-listening/ Tue, 17 Sep 2024 14:20:56 +0000 https://sproutsocial.com/insights/?post_type=guides&p=119503/ As social marketers get more sophisticated, we’re not concerned with “How will this solve my specific problem?” but “How will this transform my business?” In this Social Media Listening ROI Guide, we walk you through the five ways listening drives change in organizations we work with and in the social marketing industry at large.

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